
It contains all the 2021 benchmarks for Facebook Ad costs you see here, plus tips for how to understand the data.įree Download: Get the full report in PDF now! It’s 100% Free! Want a shareable guide for your colleagues or clients? Download our free e-book. We’ll also explain the top factors involved in the cost of advertising with Facebook and the steps you can take to reduce them. We’ll cover differences based on the month, day of the week, and hour of the day. In this 2021/2022 edition of our Facebook Ads cost guide, we’ll cover: If you are interested to know how much you need to spend to achieve your own targets, you can use our handy Ads Cost Calculator to do so.

So buckle up because you won’t find Facebook Ads Cost benchmarks that are as comprehensive, precise, or based on as large a data set anywhere else.īefore you read any further, keep in mind that this article will not tell you exactly how much your specific campaign is going to cost, but it will give you some benchmarks to set your own KPIs.

We’ll also include the previous year’s information to give you more historical context for your benchmarking. In this article, we’ll use this information to provide you Facebook Ad cost averages for 20 so you can budget for 2022. The truth of the matter is that how much you pay for your Facebook ads will vary depending on the month, day, hour, and location (and those are just a fraction of the variables at play).Īs an advertising platform, AdEspresso has managed over $636 million in ad spend. One of the most burning questions any advertiser asks themselves is: “How much do Facebook Ads cost?”Īs you’ll soon see, the only true answer is “It depends.”
